A Breath of Training Fresh Air

I like this approach, taken by Daiichi-Sankyo. A lot. – Designed to improve a reps’ knowledge and understanding of hypertension and related cardiovascular disease, ASH’s Hypertension Accreditation Program will train more than 700 Daiichi sales team members in the first year of the program…To achieve accreditation, sales reps will undergo rigorous training (approximately 10 hours of home study prior to the live course, 13 hours of intense classroom training over two days, and six hours of homework) that concludes with a one-hour written exam administered by ASH…In 2008, a “Hot Spot” survey conducted by the online physician community Sermo revealed that physicians prefer to interact with more highly-trained reps who are better educated and prepared to engage in higher-level discussion about relevant diseases and available treatments.