In my discussions with dozens of training clients over the past year, one theme that came up regularly was the difficulty of finding long-term vendor/partners for POA meetings.
Here are the kinds of concerns I’ve heard:
“A training vendor will start off well, but then things get stale after a few quarters, and we move on to someone else.”
“Our partners do great with modules and workshops, but the POA training is often a mixed bag.”
“We’re not seeing much creativity.”
I’ve wondered about this problem/opportunity for quite some time, and while I think there are probably multiple factors at play, here is one thing that may be at the root: fundamentally, POA training is driven by last-minute scrambling.
Most of our training projects, which involve long cycles of design (including instructional design), review, and implementation, require a set of skills and practices that are more systematic and long-term-ish. But POA meetings are often marketing-driven, and marketers are used to a different agency type of relationship that regularly involves rapid change and quick turn-around. And a lot of stuff is going down in the couple weeks before a very hard deadline.
Are training vendors equipped for that? I think many are not.
Marketing agency relationships (retained AOR) and training vendor relationships (project-driven) run on very different business models. I wonder if this isn’t why it’s difficult for vendors to succeed with POA training.
Maybe there are some other reasons as well. What are your thoughts? What are you doing to make your POA training effective?