It was going to be a long time in the airport last night (weather delays), and I noticed in a bookstore a title that I’ve been intending to pick up for months.
I am, at core, a branding and marketing guy. I love analyzing logos, taglines, market positioning, ad campaigns, etc. And this book, by Marty Neumeier, is definitely on my wavelength.
The book is simple, a quick read, and very engaging. It’s all about differentiation – a similar message to that preached by Seth Godin. Here’s a little taste of the book, focusing on strong and weak brand names…
Highly recommended if you think about branding and marketing!