Upcoming Event

For more information, including registration, please click here to visit the event website. Use promo code IMPACT for a discounted rate of $155.

Date: Tuesday, May 11, 2010
Time: 8:00 a.m. – 1:00 p.m.
Location: The Graduate Center / CUNY; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195
Website: http://www.bdionline.com/socialhealthcare2010.html

About the Event:
Over the past year BDI has produced five programs focused on the impact of social communications on the healthcare industry. The 2nd annual Social Communications & Healthcare – Case Studies and Roundtables conference will demonstrate the best examples of how leading healthcare brands are accomplishing business objectives with social media and social networking. We will address the FDA’s position/role and what can be expected from future guidance. We will also explore how leading pharmaceuticals, medical technology companies, and hospital groups are integrating their social projects into their existing marketing, communications, education and service platforms.

The conference uses a proven half-day event format from 8:30 AM until 1:00 PM at The Graduate Center of The City University of New York in midtown Manhattan, New York City. The agenda will consist of several case study presentations in the general auditorium with 350+ attendees. The presentations will be followed by two moderated interactive roundtable discussion group sessions with 8-12 attendees each on very specific topics. We will also host a networking breakfast and networking breaks between sessions.

We will cover the following questions:

• How do you deal with regulatory and legal issues when planning and implementing social media strategies
• How do you connect with and tap into consumers who are already using the internet for healthcare information?
• What are the case studies of leading brands that use internet based social strategies to achieve communications objectives?
• What are examples of social communities that demonstrate how leading healthcare brands interact, educate, and provide value to consumers online?
• Why real-time social media tools such as Twitter are gaining momentum and what’s the business case to use them?
• How has social media impacted crisis communications specifically for the healthcare industry?
• How do you sell social communications projects and prove ROI to senior management?
• How do you create effective partnerships with new healthcare media leaders beyond advertising?
• What are the best examples of how to use social communications to connect internally with employees and stakeholders?
• What are the tools, technologies, and best practices for monitoring and measuring social communications?

We have a very limited amount of sponsorship/speaking opportunities available. BDI also produces customized webinars for sponsors who want to engage communications and marketing leaders. For more information please contact Steve Etzler at setzler@bdionline.com or 212-765-8045. Follow us on twitter at www.twitter.com/bdionline.

BDI is proud to have Jonathan Richman of Dose of Digital announce the winners of The Dosie Awards!

Case Studies Presenters and Moderators:
Ann Aiken, Health Communications Specialist, Center for Disease Control (CDC)
Jarvis Cromwell, Managing Principal, Reputation Garage
Michael Fleming, Senior Director, Social Media, GlaxoSmithKline
Robert Halper, Director of Video Communication, Johnson & Johnson
Lance Hill, CEO, Within3
Brian Kaufman, Senior Director Client Solutions, KIT digital, Inc.
Ira Kaufman, Integrated Marketing Strategist, Entwine Inc.
Ray Kerins, Vice President / Worldwide Communications, Pfizer Inc.
Alan Levy, CEO, BlogTalkRadio
Marc Monseau, Director, Corporate Communications & Social Media, Johnson & Johnson
Mario Nacinovich, Editor-in-Chief, Journal of Communication in Healthcare
Jonathan Richman, Director of Strategic Planning, Bridge Worldwide & Author, Dose of Digital
Alex Romanovich, Founder, Chief Marketing Officer, Social2B
Nancy Shenker, Founder & CEO, theONswitch
Brian Simpson, Assistant Director Food & Beverage and Social Hospitality, The Roger Smith Hotel
Bill Sobel, Chief Connections Officer, SobelMedia LLC
Alicia Staley, The Staley Foundation
Patsy Stewart, Director Social Media Marketing & Training, Entwine Inc.
Steve Woodruff, Founder and President, Impactiviti

Hotel Sponsor: The Roger Smith Hotel Use promo code BDI10 to receive 10% off rate.

Sponsors:
PR Newswire / MultiVu; Ketchum; LiveWorld; Within3; KIT digital, Inc.; BlogTalkRadio; Impactivity; ipTV Evangelist;  Maney Publishing: Journal of Communication in Healthcare; LatinVision; Mashable; Pharma Marketing News; Reputation Garage; SobelMedia; Social2B; Social Media & The Big W; theONswitch; What’s Next Blog

For more information, including registration, please click here to visit the event website. Use promo code IMPACT for a discounted rate of $155.