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Every email has one MVP (Most Valuable Point) which needs to be seen very quickly. That's why you want to take advantage of the visual real estate rule for effective emails. What is that most …
Continue Reading about Location, location, location: Your most valuable piece of email real estate →
The job-quitting numbers are frightening. A whopping 65% of employees said they are looking for a new job, according to PwC's Pulse survey, conducted Aug. 2-6, of 1,007 employees and 752 executives …
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According to a 2018 Harvard Business Review study, nine out of 10 workers say they would take a pay cut to do more meaningful work. Think about this. Especially in light of very recent …
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Attention. It's the first thing you have to earn if you're going to communicate effectively. If you're not paying attention, right now, to this blog post...I'm not going to get my ideas across. And …
...you give it a destination. I was out of state going to an unfamiliar town last week, and if I was going to arrive in time, I sure didn't want to drive in scattered directions taking random …
...is, believe it or not, one of the most successful global corporations on the planet. I'm talking about UPS. Here's why: UPS has over 120,000 moving billboards (trucks and other vehicles) …
Continue Reading about The Greatest Marketing Sinner in the World →
