One of my L&D clients asked me recently if I had any data around where Life Science Commercial Sales Training groups report in their organizations - specifically, into Commercial, HR, or Other. …
Blog
The Hugely Disruptive Impact of Pharma Mergers
NEWS JUST IN: AbbVie is acquiring Allergan in $63B deal. Here's what makes the headlines: The big number. The stock prices. The pipeline strategy. The mega-payouts for C-Suite execs and major …
Continue Reading about The Hugely Disruptive Impact of Pharma Mergers →
LTEN Conference 2019 Wrap-up
Like many of you, I just got back from the 48th annual Life Sciences Trainers and Educators Network (LTEN) Conference, held this year in Dallas at the Gaylord Texan resort. (Want to get your Fitbit …
LTEN Tip: Keep it Simple (Avoid TMI and Brain Overload)
Let's face it - our brains are overloaded from morning to night. The very last thing we need (or can handle) is more More MORE information. Simplicity gets through. Complexity leads to …
Continue Reading about LTEN Tip: Keep it Simple (Avoid TMI and Brain Overload) →
LTEN Tip: How to Get Past the Brain’s Gatekeeper via WIIFM
Getting heard and understood - it's the ultimate business challenge. But here's the secret key to success: everyone's brain is tuned to one radio station: WIIFM (What's In It For Me). That means we …
Continue Reading about LTEN Tip: How to Get Past the Brain’s Gatekeeper via WIIFM →
LTEN Tip: Ditch the Elevator Pitch, Do This Instead
There's really only 2 things wrong with the elevator pitch: Nobody wants to talk to you in an elevatorNobody wants to be pitched Fortunately, there's a better way. Let me introduce you to …
Continue Reading about LTEN Tip: Ditch the Elevator Pitch, Do This Instead →