This little animation on YouTube was so good I couldn't help but share it. Pharma Creative Review. Enjoy! ———- Sign up for the Impactiviti Connection weekly e-newsletter (see sample), chock full …
“I Hate Her Uterus!”
It's the pathos that does it. EMD Serono has released a striking DTC campaign, on the theme of infertility - specifically, encouraging couples struggling with the problem to see a doctor and …
ePharma Summit Day 3
This is the last day of the ePharma Summit in Philadelphia. Yes, I know that the agenda says it's Day Two, but I was here for the pre-day, which was Monday, so for ME, it's Day 3! Here is the agenda …
Digital Pharma Conf. Thurs. Morning 9
Live blogging the eXL Digital Pharma conference, from Princeton, NJ. This second day will focus on the Regulatory environment. Mark Gaydos, Senior Director US Regulatory Affairs Marketed Products, …
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Digital Pharma Conf. Thurs. Morning 8
Live blogging the eXL Digital Pharma conference, from Princeton, NJ. This second day will focus on the Regulatory environment. Craig Audet, VP, US Regulatory Affairs Marketed Products, …
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Digital Pharm Wed. Morning 3
This will be a stream-of-bullet-points (with some related commentary) on this conference on the use of digital technologies in pharma marketing. Session #3- Louis Sanquini, Director, Allergy …