What happened to the August "lull"? I've never seen so many incoming calls for vendor recommendations - not that I'm complaining, mind you! In the last few weeks, a lot of concentration on Account …
Pharma Web Branding, Part 11 – Genentech
YAYYYY! Finally, after 10 websites ranging from acceptable to mediocre, I arrived at one that I actually LIKED the instant I arrived. Somebody working for Genentech "gets it." Why did this home …
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Does DTC Advertising work?
This week, our 5-year old, to Mommy: "What's heartburn?" Mommy: (simple explanation that, in fact, it has nothing to do with the heart, but is a digestive disorder) 5-year old: "I know how you get …