You've heard the term "disintermediation" - in common business language, it means removing the middleman. The excision of no-longer necessary “layers” in the business chain. Disintermediation …
The Yardstick
I was having a conversation last week with one of my contacts in a life sciences company, who was lamenting the fact that not only do unrealistic questions get asked about ROI regarding digital/social …
Impactiviti: A Labor of Love
I'm a professional "matchmaker" and network builder. I help people and companies connect with the resources they need. And I love it. I love writing, brainstorming, consulting, and helping good …
Why I Love Consulting
A very large part of my Impactiviti business is client-vendor "matchmaking" - recommending optimal providers to my clients for their outsourced training and marketing needs. It's a pretty unique …
What’s Impactiviti, Anyway??
Glad you asked. Impactiviti is a networking agency. We exist to help our pharma/biotech clients find ideal vendor/partners for training and marketing projects - that's what pays the bills. But we're …
Golden Rule, or Gold-in Rule?
What should be the foundation of a pharma company's business ethics - the Golden Rule or the Gold-in Rule? That's the subject of my guest post on the healthcare blog KevinMD. And, lest any think I …