The phrase (the joy of clarity) starting running around in my mind this weekend, and at first, it seemed a bit like a strange conjunction of terms. Then it didn't. It makes perfect sense, …
Creating A Visual Vocabulary
During the past year of Covid non-travel, part of my routine for maintaining sanity and humanity was making an almost-daily foray to a local coffee shop, where I got to meet local people, including a …
The Three Levels of Clarity
When I talk about "Clarity," I am typically talking about one of these three things: Clarity of Purpose - an understanding of your "why" - the overarching drive. This shapes mission. Clarity of …
The Five Letter Acronym That Opens Their Minds
Don't you wish you could be sure your audience would hear you? Maybe find a magic wand to gain their attention? Here it is: WIIFM (What's In It For Me). This acronym is the key to earning …
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These Are NOT The Launch Codes To Our Nuclear Arsenal
That was not a headline you were expecting, was it? Did it grab your attention? Of course it did. Because it was odd, surprising...and unexpected. (*see caveat below about cheap parlor tricks, …
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Every Brain Will Tell You: Get To The Point
You "feel" this graphic, don't you? Here's why: you are human. And the human brain craves simple, direct clarity. Not confusion. Not ambiguity. Not TMI. Clarity. It's brain science, …
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