What do you need? If you're in healthcare/life sciences training, communications, marketing, and compliance - whatever you're looking for... Here's the bottom line: contact me, and through the …
Time to Give Up on Pharma and Social Media?
If you've followed my writing and speaking over the years, you know I've been a big proponent of social media as a vehicle for communications, network-building, and new business approaches. And I …
Continue Reading about Time to Give Up on Pharma and Social Media? →
Two Minutes of Phriday Pharma Phun
This little animation on YouTube was so good I couldn't help but share it. Pharma Creative Review. Enjoy! ———- Sign up for the Impactiviti Connection weekly e-newsletter (see sample), chock full …
Review: New Pharma iPhone App (CibaVision)
Novartis' CibaVision subsidiary has released a new iPhone app, called the Academy for Eyecare Excellence. I have downloaded it and am going to write this review "live" - that is, give my impressions …
Continue Reading about Review: New Pharma iPhone App (CibaVision) →
But Are We Communicating?
As someone deeply immersed in pharma communications, and especially the newer realm of social networking, I've been closely following the ongoing process of the industry/FDA dance, trying to figure …
Pharma Blogging/Tweeting: One or Many?
As more and more pharmaceutical companies dip their toes into social media, one of the issues that surfaces regularly is this: do you put someONE in charge of a blog and/or Twitter account, or do you …
Continue Reading about Pharma Blogging/Tweeting: One or Many? →