Pretty funny - how not to use Powerpoint in your presentations. …
Pharma Web Branding, Part 2 – GlaxoSmithKline
In my continuing series on how pharmaceutical companies engage the public with their brand on their website homepages, this week we'll take a look at GlaxoSmithKline's home page, www.gsk.com (last …
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Get Sticky
Previously, I've reviewed the excellent book, Made to Stick (about how to create effective communications that "stick" in the mind of the audience). Here is a free 8-page .pdf file that summarizes …