Our medical system needs more creativity. I like what this young doctor is trying out as a new approach. Read the article AND the growing set of comments below it... …
Launched this Week: PharmaCentral
Using a very cool free web service (Pageflakes), I pulled together a portal that consolidates a bunch of pharma blogs into one easy-to-navigate portal. You can visit PharmaCentral to get a daily …
As Heard on The Street
This week, I was surprised to receive a phone call from a mainstream reporter (TheStreet.com), asking for my opinions on small business branding. Many of you may not be aware that, beside my full-time …
Pharmaceutical Sales – tipping point?
For years, I've wondered when the tipping point would come. The pharmaceutical sales model is under increasing pressure, from managed care mandates, from regulation, from public and political …
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After Hours 1_19: ZAG
It was going to be a long time in the airport last night (weather delays), and I noticed in a bookstore a title that I've been intending to pick up for months. I am, at core, a branding and marketing …
Think first, design second
I stumbled across this page today, and it provides an interesting follow-up to my earlier post about Moving from Concept to Strategy. While the author (Todd Follansbee of Webmarketingresources.net) is …