This week, I was privileged to take part in the 9th annual ePharma Summit, put on by the folks at IIRUSA. This event had the misfortune to be located in Philadelphia during the Smomaggeden III …
For Pharma Marketers – a Christmas present
A solid group of experienced pharma marketing and e-healthcare folks contributed chapters to this e-book, called Best Strategic Learning Investment in 2010 (your investment: a bit of time - the …
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Impactiviti Daily 121809
This will be the final Impactiviti Daily for 2009. We'll pick up again in the new year. Have a delightful holiday season! TODAY’S NEWS Deals - J&J and Merck get hits, Biogen strikes out. From …
Disease Guilt
I'm enjoying a two-day conference on the empowered health consumer (ePatients 2009) - one of the most enjoyable aspects being hearing directly from people with diseases (such as diabetes) who are …
ePharma Review: Novartis’ YouTube Channel
Novartis, following in the footsteps of several other pharmaceutical companies, has launched a YouTube channel. I think this is a good move for two main reasons: 1. Even if pharma can't take full …
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ePharma Review: Novartis’ CML Earth
Some months back, Novartis Oncology released a somewhat innovative social media platform (CML Earth) targeting the global leukemia audience (CML stands for Chronic Myelogenous Leukemia). CML Earth is …
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