***** TODAY’S NEWS Hugely encouraging results for Novartis' new experimental (oral) MS treatment - Novartis’ Gilena has delivered an impressive performance in a Phase III trial in patients …
Impactiviti Daily 040910
***** Coming up on May 11th: BDI's Social Communications & Healthcare event - half day session in NYC with Case Studies and Roundtables (I'll be leading one of the roundtables). Top speakers from …
Impactiviti Daily 040710
***** TODAY’S NEWS Abbott Labs: Minus 175 - Abbott laid off approximately 175 sales reps in the US, Dow Jones reported yesterday. The company "shifted resources" within its US pharma business, …
FDA Hits Reset Button; Approves Everything
(Press Release embargoed until April 1) - ooops! Sorry.... In response to the endless backlog of work, and the constant carping of all of its constituents, FDA Chief Dr. "Big Maggie" Cheeseburg …
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Impactiviti Daily 033110
I realized yesterday that for those who subscribe to the Impactiviti blog via e-mail, the delivery wasn't occurring until that day after. A friend showed me how to fix that setting in Feedburner - so …
But Are We Communicating?
As someone deeply immersed in pharma communications, and especially the newer realm of social networking, I've been closely following the ongoing process of the industry/FDA dance, trying to figure …