You pretty much have to enjoy science and medicine to remain engaged in work in pharma world, and I do. So when I saw this title reviewed somewhere, I reserved it at the local library. The subtitle …
ePharma Summit Sum up
The 7th annual ePharma Summit took place at the Ritz-Carlton/Philadelphia on Jan. 28-30. The first day was for pre-conference workshops. The event is put on by IIR (who did a fine job organizing and …
20% of Docs No-See-Ums?
Medical Marketing and Media is reporting that nearly 1 in 5 doctors are not seeing drug/device reps, and about the same percentage are requiring appointments. Here's an excerpt from the article …
Licensing Pharma Sales Reps?
In Washington, D.C. there is a movement to do just that. What's disturbing is the broad-brush, assumption of guilt revealed in words like these: The District could become the first jurisdiction in …
Pharma Web Branding, Part 6 – Sanofi-Aventis
This is the sixth in an occasionaly series on home page design for pharma companies. Today, we take a look at Sanofi-Aventis. On my marketing blog, I have previously remarked on S-A's logo/tagline …
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Pharma News 11_30
Glaxo buying Reliant - GlaxoSmithKline Plc has agreed to buy privately held heart drug specialist Reliant Pharmaceuticals for $1.65 billion in cash, in a move to boost its flagging drug sales in the …