It's the pathos that does it. EMD Serono has released a striking DTC campaign, on the theme of infertility - specifically, encouraging couples struggling with the problem to see a doctor and …
Impactiviti Daily 022210
TODAY’S NEWS Big news for Novartis on two fronts - Novartis has received a couple of pieces of good news from regulators in the USA this morning who have approved its meningococcal vaccine Menveo …
Pharma eMarketing Roundup 020510
It's that time again - a quick collection of links of interest for pharma marketers who are tracking the eMarketing and Social Media space. Here we go: What's the Point of Health 2.0? (Path of the …
Impactiviti Daily 011210
TODAY’S NEWS FDA panel to Forest on new use for heart drug: thumbs down - Federal health advisers on Monday unanimously rejected a new use of Forest Laboratories' hypertension drug for patients at …
Impactiviti Daily 010810
What is Impactiviti? In short, we're a pharma network and consultancy. We help pharma/biotech/med device clients find optimal vendor/partners for training and social media needs. If you need advice …
Impactiviti Daily 120709
TODAY’S NEWS Celgene to buy Gloucester Pharmaceuticals, another company with a focus on developing drugs for blood cancer. I really like Celgene's laser-like focus in its product portfolio - very …