In a surprise end-of-year move, the Food and Drug Administration (FDA) has issued clear guidance about when it will issue guidelines about giving guidance for the use of social media in the …
Two Thumbs Up: ePatient Connection Conference
I was in downtown Philadelphia earlier this week for the inaugural ePatient Connection 2009 conference, a first-time event by the relatively new Kru Research (headed up by Kevin Kruse). I've known …
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Google’s Sidewiki – Game-changer for Pharma Social Media?
Take a look at the screen shot below, from Pfizer's homepage. Believe it or not, I, or anyone else, can now leave comments "on" any website (such as Pfizer.com) using a new tool (currently in beta) …
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Today’s Top Three in Pharma 020509
Procter and Gamble to leave pharma? Procter & Gamble Co is working with Goldman Sachs Groupto identify potential buyers for its pharmaceuticals brands or find other ways to exit the business, …
Pharma Marketing this week
Blogging - according to Fard Johnmar, no longer niche. The 2008 Patient Adherence Update - chock full of stats, charts, and other good stuff on a very important topic. From MedAd News. Are free drug …
Blockbuster Pharma Blogger Mega-merger Announced!
It's not quite yet official, and we were sworn to secrecy until this morning, but the rumor is now confirmed - John Mack, one of the grandfathers of pharma bloggers, and Peter Rost, designated bad-boy …
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