“There is a superhero in all of us, we just need the courage to put on the cape.” -Superman Many businesses (and individuals) seem to present themselves as Clark Kent. Average, blending in, and hard …
You Need An Angle
Would you buy from a company whose tagline is, "We do stuff for anyone?" Of course not. Such a company has no focus. No differentiation. No clear offering. No angle. But that's the …
Vendors: Please Speak Human
It may well qualify as the worst company summary I've ever seen on a website: "We partner with our clients to foster life science innovations and drive full potential of health technologies to ensure …
How Not to Be Outstanding as a Vendor Company
Every vendor/provider should seek to be outstanding in at least three ways: An outstanding track record of success and great service; An outstanding and focused set of clearly-understood …
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We Do Everything…Just Like Everybody Else!
Why aren't companies bolder to differentiate themselves? Once again, this morning, I came across a website for a digital (pharma/healthcare) agency. And, once again, there was the familiar list of …
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Time to Give Up on Pharma and Social Media?
If you've followed my writing and speaking over the years, you know I've been a big proponent of social media as a vehicle for communications, network-building, and new business approaches. And I …
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