I recently had a post published on the Small Business Branding blog, my 10th post on that site thus far. It is on the theme of Branding at a Trade Show - a theme fresh on my mind, having just …
Training Marketing Types within your Organization
Recently, I was asked by a client for recommendations on training some folks in Marketing - particularly, there was a need for better facilitation skills dealing with doctors/thought leaders. I was …
Continue Reading about Training Marketing Types within your Organization →
Pharma Web Branding, Part 2 – GlaxoSmithKline
In my continuing series on how pharmaceutical companies engage the public with their brand on their website homepages, this week we'll take a look at GlaxoSmithKline's home page, www.gsk.com (last …
Continue Reading about Pharma Web Branding, Part 2 – GlaxoSmithKline →
Get Sticky
Previously, I've reviewed the excellent book, Made to Stick (about how to create effective communications that "stick" in the mind of the audience). Here is a free 8-page .pdf file that summarizes …
Pharma Web Branding, Part 1 – Pfizer
I've spent a good portion of my career working with pharmaceutical companies on training and marketing initiatives, often including elements of web design. Since a public website is a major …
Continue Reading about Pharma Web Branding, Part 1 – Pfizer →
Natural Selection at work in the Marketplace
(I didn't realize just how prevalent the "closed door" policy was becoming for pharma reps in some areas!) From CNNMoney.com - an article entitled Pity the poor pharmaceutical sales rep It's hard …
Continue Reading about Natural Selection at work in the Marketplace →