I can't help looking at logos, compulsively evaluating their appeal and effectiveness. Some logos simply grab the eyeballs and emotions in a very powerful way, others make me want to...well, to be …
A cuppa Joe
We mainline a lot of coffee here in the U.S., and with good reason. We're not like those Old World tea drinkers, hoisting a presumptuous pinky in the air while sipping a weak-spined brew of …
Post-conference review x2
I enjoyed the opportunity to talk to John Mack at the recent eyeforpharma conference on Sales Effectiveness and eMarketing - John runs the popular Pharma Marketing Blog, and publishes the Pharma …
Click 2 light 2 donate
Bristol Myers Squibb has come up with a very interesting and effective HIV awareness/fund-raising site. Actually, BMS is donating the funds - you "light" a virtual candle on the site, and they donate …