It's that time again - a quick collection of links of interest for pharma marketers who are tracking the eMarketing and Social Media space. Here we go: What's the Point of Health 2.0? (Path of the …
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TODAY’S NEWS Note: if you're going to engage in questionable marketing practices, documenting it in Powerpoint is probably not a "best practice"! Just saying... Experiment HIV drug from Merck fails …
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This will be the final Impactiviti Daily for 2009. We'll pick up again in the new year. Have a delightful holiday season! TODAY’S NEWS Deals - J&J and Merck get hits, Biogen strikes out. From …
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TODAY’S NEWS So...is Roche's Tamiflu really that effective? - The effectiveness of Roche Holding AG’s Tamiflu in treating flu complications in healthy adults can’t be determined because the Swiss …
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I wish all my readers and pharma-industry colleagues a wonderful Thanksgiving holiday! TODAY’S NEWS Cephalon, Ception, and CINQUIL: the stats don't reach significance, but at least all the names are …
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TODAY’S NEWS Takeda buys into Amylin's weight-loss drug portfolio - Takeda will pay $75 million upfront for medicines including Amylin’s pramlintide/metreleptin and davalintide, in the second phase …