Clarity fuel
I was in downtown Philadelphia earlier this week for the inaugural ePatient Connection 2009 conference, a first-time event by the relatively new Kru Research (headed up by Kevin Kruse). I've known …
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Some months back, Novartis Oncology released a somewhat innovative social media platform (CML Earth) targeting the global leukemia audience (CML stands for Chronic Myelogenous Leukemia). CML Earth is …
Continue Reading about ePharma Review: Novartis’ CML Earth →
In the relentless pursuit of fun with technology business efficiency, I've recently put in place three new toys tools. Here are my off-the-cuff initial impressions: 1. Apple iPhone: Tired of a cell …
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Perusing through the home page design of major pharma companies, today I arrived at Merck.com. First impression - visual overload! Lots of links and sections, not much white space, and the overall …
Continue Reading about Pharma Web Branding, Part 10 – Merck →
This week, it's time to review AstraZeneca's home page, in my occasional forays into critiquing the websites of pharmaceutical companies. I don't do exhaustive site reviews here; just high-level …
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You pretty much have to enjoy science and medicine to remain engaged in work in pharma world, and I do. So when I saw this title reviewed somewhere, I reserved it at the local library. The subtitle …
