This year, I've had a growing number of requests for workshop recommendations. As 2014 approaches, I expect that to grow - we're all making plans, right? So, here's a short list of workshops …
Is Pharma Sales Dead?
I know, I know - we've seen lots of articles with titles like this in past. For many years, the imminent death of the pharmaceutical salesperson has been forecast. And, for good reason - taking into …
The (Inter)face of Healthcare
Over the past couple of decades, we've seen the slow, incremental incursion of computers (and the web) into the daily lives & workflows of both patients and healthcare providers. And drug …
Replacing Live Meetings
As I spend time with a wide range of folks in the pharma space (sales, training, marketing), certain themes emerge across the board. One of those that comes up regularly these days is the effort to …
Doc-Driven? Or Rep-Driven?
We all know that the pharmaceutical sales model is being seriously re-thought. Every business model needs periodic review, to see if it continues to be a value-add, or if, in fact, it is losing …
Articulating Training Impact for Success, part 1
Today's anonymous 'inside-the-department' guest blogger address an all-too-common problem when co-workers want to reduce a training intervention without considering the loss of impact. Today, part 1 …
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