BREAKING RUMOR - Pfizer in talks to acquire Wyeth. Will contract sales reps rule in the future? Revenues are now following a "cyclical pattern surrounding patent expirations," In Vivo quotes Ryan as …
Today’s Top Three in Pharma 011609
Will Pfizer cut its sales force again, by nearly one third? Bloomberg reports that Pfizer may eliminate nearly one-third of its sales force. The plan, which is apparently under consideration by senior …
Today’s Top Three in Pharma 011309
FDA approves sharing unapproved drug uses with doctors. "The public health may be advanced by healthcare professionals' receipt of medical journal articles ... on unapproved new uses," the agency …
Are Samples All that a Drug Rep has Left?
A while back, I linked to a story in which an opinion was offered that, after the new (updated) PhRMA code goes into effect in January '09, about the only marketing tool a rep will have left is …
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What’s the Big Deal about Vendor Selection?
You have a training or marketing project. Maybe it's a workshop, or a product module; maybe it's a selling skills program, or an eLearning initiative. Or perhaps you're considering social media or …
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Pharma News 6_6
Fresh news from the ADA (American Diabetes Association): Takeda's alogliptin shows impressive results - Takeda Pharmaceutical Co Ltd's experimental diabetes drug alogliptin significantly lowers …