Connections made
NEWS JUST IN: AbbVie is acquiring Allergan in $63B deal. Here's what makes the headlines: The big number. The stock prices. The pipeline strategy. The mega-payouts for C-Suite execs and major …
Continue Reading about The Hugely Disruptive Impact of Pharma Mergers →
Like many of you, I just got back from the 48th annual Life Sciences Trainers and Educators Network (LTEN) Conference, held this year in Dallas at the Gaylord Texan resort. (Want to get your Fitbit …
Let's face it - our brains are overloaded from morning to night. The very last thing we need (or can handle) is more More MORE information. Simplicity gets through. Complexity leads to …
Continue Reading about LTEN Tip: Keep it Simple (Avoid TMI and Brain Overload) →
Getting heard and understood - it's the ultimate business challenge. But here's the secret key to success: everyone's brain is tuned to one radio station: WIIFM (What's In It For Me). That means we …
Continue Reading about LTEN Tip: How to Get Past the Brain’s Gatekeeper via WIIFM →
There's really only 2 things wrong with the elevator pitch: Nobody wants to talk to you in an elevatorNobody wants to be pitched Fortunately, there's a better way. Let me introduce you to …
Continue Reading about LTEN Tip: Ditch the Elevator Pitch, Do This Instead →
Ahhh, the conference exhibit hall - crowded, noisy, and hard to tell all those vendors apart. Right? I know the drill. I've been in the LTEN exhibit hall for 23 years. Lots of vendors, lots of …
Continue Reading about LTEN Tip: Finding a Vendor Sweet Spot with One Question →
