It's that time again - a quick collection of links of interest for pharma marketers who are tracking the eMarketing and Social Media space. Here we go: What's the Point of Health 2.0? (Path of the …
Virtual World-ing
Recently, I attended a gathering to discuss training applications in virtual worlds. If you know me, you know I love technology, and I've always been interested in how technology can transform …
Impactiviti Daily 012810
TODAY’S NEWS Pfizer trimming pipeline projects after Wyeth acquisition - Pfizer Inc., the world’s biggest drugmaker, said Wednesday it is quitting plans to sell popular pain drug Lyrica as an …
Apple’s iPad and eHealth – Gamechanger?
Apple just yesterday introduced the iPad, essentially an iPhone on steroids that bridges the gap between smartphones and small computers. Will this be the platform that accelerates eHealthcare on …
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Impactiviti Daily 012710
TODAY’S NEWS Merck losing Temodar patent battle with Teva - A federal court judge ruled Tuesday that a patent for Merck & Co. Inc.'s Temodar is unenforceable, allowing Teva Pharmaceuticals USA …
Google’s Sidewiki – Game-changer for Pharma Social Media?
Take a look at the screen shot below, from Pfizer's homepage. Believe it or not, I, or anyone else, can now leave comments "on" any website (such as Pfizer.com) using a new tool (currently in beta) …
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