Clarity fuel
Novartis, following in the footsteps of several other pharmaceutical companies, has launched a YouTube channel. I think this is a good move for two main reasons: 1. Even if pharma can't take full …
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Some months back, Novartis Oncology released a somewhat innovative social media platform (CML Earth) targeting the global leukemia audience (CML stands for Chronic Myelogenous Leukemia). CML Earth is …
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Physicians (and anyone else, actually) now have a new mobile black-bag to carry around. At it's pretty slick. Ortho-McNeil-Janssen Pharmaceuticals, Inc. has now publicly launched BlackBag for the …
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I'm at a conference on Physician Relationship Management (MDRx). As usual, we're talking e-marketing, social media, and fear. If you know pharma, you know that anything new is embraced with …
There's a fair bit of angst circulating about how pharmaceutical companies will manage to start using some of the new on-line tools such as social media to enter more fully into the communications …
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I was recently asked, by a pharmaceutical client, what was "new" and leading-edge in training. I haven't seen a lot of specific programs or approaches that struck me as the latest-and-greatest …
