Clarity fuel
This week, it's time to review AstraZeneca's home page, in my occasional forays into critiquing the websites of pharmaceutical companies. I don't do exhaustive site reviews here; just high-level …
Continue Reading about Pharma Web Branding, Part 9 – AstraZeneca →
No, not sass. Of course you have that. We're talking about SaaS - an acronym for Software-as-a-Service. What's that, you ask? Simply put - SaaS is an offering whereby an external company will host …
It had been a long time since I'd gone on Bristol-Myers' site. So it was a pleasant surprise when, a few moments after typing www.bms.com into my browser, an interesting voice began speaking to …
In my occasional series on how effectively pharma companies present themselves on their website home pages, today we arrive at Abbott labs (Abbott.com). I will admit right off that I've never been …
Continue Reading about Pharma Web Branding, Part 7 – Abbott →
This is the sixth in an occasionaly series on home page design for pharma companies. Today, we take a look at Sanofi-Aventis. On my marketing blog, I have previously remarked on S-A's logo/tagline …
Continue Reading about Pharma Web Branding, Part 6 – Sanofi-Aventis →
After Hours is a weekly collection of random interesting stuff I've found during my voyages hither and yon. Enjoy! Is Steve Woodruff actually a Swedish policeman toting an AK-47 to work? I wish I'd …
