Bristol Myers Squibb has come up with a very interesting and effective HIV awareness/fund-raising site.
Actually, BMS is donating the funds – you “light” a virtual candle on the site, and they donate a dollar. Clicking on other candles brings up personal stories about HIV.
On this blog, I’ve mentioned the need for more companies to show a positive face in light of all the negativity about Big Pharma. This is a good step in that direction.
From a web design perspective, it’s relatively easy to just throw up information on a site – and sometimes, that’s about how appealing it is! This more creative method weaves stories and corporate good will with user interaction, and a memorable metaphor, to leave a positive impression. Nicely done.