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Differentiate or Die

For vendors about to head out to the Society of Pharmaceutical and Biotech Trainers (SPBT) conference next week, you have a major challenge in front of you. You’re spending a bunch of time, effort, and money to exhibit – but how are you going to stand out? How can you send a clear signal that will rise above the noise of the exhibit hall?

Having been in your shoes for many years, I thought I’d create a single-page worksheet to help you refine your message. It should only take you a few minutes – well, if you put some serious thought into it, maybe more – but if you care about being remembered once the conference is over, it may be the best investment you make as you prepare. To succeed, you must differentiate.

You might also enjoy reading this brief post from the Small Business Branding blog, called How to be Unremarkable (esp. points 2, 4 and 5).

Hope to see you at the conference!

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