Digital Pharma Wed. Afternoon 7

This will be a stream-of-bullet-points (with some related commentary) on this conference on the use of digital technologies in pharma marketing. Session #7-

Mike Cearley, Strategy Director, IMC2: Creating Breakthrough Conference Engagement.

The “4th screen” – There’s your TV, your office computer, your home computer – the 4th screen is everything else. Like, conference experience.

– Expectation pyramids for exhibitors and attendees. Lowest-level for attendees – getting free stuff! Highest-level – achieving a trust-based relationship.

– Creating flair on the conference floor, using technology.

– (OK, we get it; use cool stuff. Would rather hear some concrete case studies and tangible approaches that relate here.)