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Does DTC Advertising work?

This week, our 5-year old, to Mommy: “What’s heartburn?”

Mommy: (simple explanation that, in fact, it has nothing to do with the heart, but is a digestive disorder)

5-year old: “I know how you get rid of it!”

Mommy: “How?”

5-year old: “You take Zantac!”

Grim.

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