I’ve been on a slow boil for months over bloggers who abuse basic rules of grammar and spelling. This morning, a Drugwonks post put me over the edge (Drugwonks, fyi, is a pro-industry blog). Robert Goldberg writes a post taking Peter Rost to task for some revelations about Viracept marketing. Here is an excerpt that would make any English teacher cry:
- Pfizer, according to Rost, was quick to launch marketing materials regarding Viracept. It’s materials were not issued and released INTERNALLY consisted with it’s own guidelines and the release was shut down. Therefore Rost cannot contain his glee at the expense of the former employe whom he drew a no-show salary from to the tune of over $600K a year while suing them.
If you want to be taken seriously, why would you undermine your credibility by packing so many errors into one paragraph? It’s/its. Consisted/consistent. Employe/employer. The second sentence defies all attempts at logical interpretation. And the construction of that last sentence should lead to an arrest for grammatical abuse.
I have a suggestion, not only for Drugwonks, but for all bloggers. Read your post before you publish. Then, read it again on the site after you publish (I’ve caught many of my own errors this way simply because of the format change). And learn the rules of basic English spelling and grammar. Then your message might actually get through, instead of getting lost due to eroded credibility…
There, I feel better now. Sorry, DW, that you had to be in the way with that post when the lid blew. Now, do yourselves a favor and invest a few minutes in a re-write, will you?