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ePharma Summit – Day 1

John Mangano, Sr. Director, comScore – Shifts in the eMarketing Landscape

Peter Justafson, Dir., Global Mkting, J&J; Joe Shields, Product Dir., Wyeth BioPharma – Aligning your Tactical Plan with Brand Strategy

Shawn O’Hagan, Sr. Manager, eMarketing, Daiichi Sankyo – Diligent Search Marketing Still Matters

Lars Merk, Prod. Director, Neurology, Ortho McNeil Janssen (J&J) – Design a Compelling

Joe Barone, Media Director, Greater than One – Designing the Online Media Campaign

Brent Rose, Sr. Manager, Consumer Mktg., Daiichi Sankyo – Online Relationship Marketing: Plans Directed to your Most Valuable Customers

Xavier Petit, Shire, John ManganoMeasurement: Accountability is the Name of the Game

Overall, the content for this pre-day was pretty basic. A fair bit of it was vintage 2004 on-line marketing – not without value, esp. for newer brand managers, but not at all leading edge. We need some really good case studies of approaches that are pushing into new territory!!!

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