A solid group of experienced pharma marketing and e-healthcare folks contributed chapters to this e-book, called Best Strategic Learning Investment in 2010 (your investment: a bit of time – the download is free!)
If you’re wondering how best to approach the on-line world of patient advocacy, communities, and social media, here’s your starting point.
Contributors include:
Ellen Hoenig Carlson, Consultant, AdvanceMarketWoRx (editor) (thanks, Ellen!)
Marsha Shenk, Business Anthropologist, BestWork
Dave deBronkart, ePatient advocate/blogger
Andrew Spong, PhD, Consultant, STweM
Steve Woodruff, Consultant, Impactiviti
Susannah Fox, Health Researcher, Pew
Jonathan Richman, Strategic Planning, Bridge Worldwide
Adam Cohen, Partner, Rosetta
Wendy Blackburn, EVP, InTouch Solutions
Phil Baumann, RN, Consultant, CareVocate
Fard Johnmar, Consultant, Path of the Blue Eye project
John Mack, Publisher, Pharma Marketing News
Angela Dunn, Director Social Media, Odom Lewis
There are helpful nuggets throughout. In my opinion, if you have time to only dig into one brief chapter, read what Susannah Fox wrote. Great stuff.
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Connect with Steve Woodruff
Steve,
Thanks so much for your participation and bringing e-Patients to the forefront…and I agree, “if you don’t have e-Patients on your team, you’re doing it wrong!” -Susannah Fox
Enjoy your holidays! Ellen