You mean…sales reps are supposed to relate to doctors? And their visits are for the purpose of influencing?
Why hadn’t anyone studied that before?
Article here, study abstract here (at least there are a few interesting nuggets of info – esp. about off-label detailing – in the abstract).
More scrutiny on the “coziness” of the doctor-sales rep relationship here.
And a very interesting (longer) story about one rep who called himself “almost a criminal” here.
Hat tip: Bill Senger
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