Get Sticky

Previously, I’ve reviewed the excellent book, Made to Stick (about how to create effective communications that “stick” in the mind of the audience).

Here is a free 8-page .pdf file that summarizes the main points, and gives a great taste of what the book is about. Recommended!

(this book is also the current subject of the MarketingProfs Book Club, in which dozens of us will be reading and commenting on it together).