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Heading to Chicago for SPBT?

The annual Society of Pharmaceutical and Biotech Trainers conference is almost upon us! It can seem a bit overwhelming – loads of sessions, exhibits, and people! I think this is my 13th time attending the event, and the best part is always getting to know (or getting re-acquainted) with so many fine folks.

Networking is going to have a prominent place this year. It’s a very turbulent time for the industry, and your greatest professional security is not your current company. It’s the network you create. To that end, Jerry Clor (Roche) and I will conduct a Networking roundtable discussion on Wednesday morning – be sure to join us for breakfast and discussion! Also, on Thursday morning, I’ll be leading a panel (including Jerry Clor, and Don O’Guin/Pfizer) on Building your own Opportunity Network.

So, what other sessions to attend? Well, looking over the program, here are some of the sessions that look appealing to me:

Period 1: I’m likely to go the Curriculum Analysis workshop. However, the Selling Specialty Pharmaceuticals session should be very valuable for some, and I’d also be tempted by the Measuring Training Success presentation. Hmmm….very cerebral-ish choices. I think I need to get out more…

Period 2: Driving Pharmaceutical Sales through Simulation looks really strong, as does Improving Coaching Effectiveness. I’m torn. For a group looking to do more with on-line training, So You Want to be a Virtual Trainer could be very valuable.

Period 3: Well, I don’t have much choice here. I’m co-leading a workshop (with Bob Holliday/Boehringer-Ingelheim) on the theme, But I Didn’t Sign up to Manage Projects! For anyone involved in defining projects, selecting vendors, and managing projects, this practical workshop will be ideal. If I wasn’t otherwise occupied, however, I’d be drawn to the Virtual Worlds session, ’cause I’m sorta tech-geeky that way.

Period 4: A nice session that interests me because of client requests in this area: Best Practices in Marketing Training. However, continuous learning is another common need (Training between Phase II, Phase IV, and POA), and of course, there’s tech: Exploiting Technology to Rapidly Deploy Clinical-based Training. I think I’ll get a clone or two for this time slot…

Period 5: If you’re involved in a testing program and haven’t had a discussion about the many issues surrounding on-line testing, then you’ll want to attend the 10 Most Common Testing Mistakes session. As for me, I’m likely to take part in the Continuum Approach to Build Sustainable Training Programs. Because the topic is interesting, and John Bye is a good chap. Well, so is Bill Ahern, but I know John better!

Period 6: The Endo Innovate session looks pretty interesting – I’m a systems thinker and so I like these higher-level strategic initiatives. If you’re into Behavioral Styles, however, that workshop looks promising.

Period 7: Well, that’s the Build your own Opportunity Network session that I’m co-facilitating. So I know where I’ll be Thursday morning. Join us for a very vibrant conversation about professional networking!

I am available throughout the entire conference if you wish to talk, catch up, get vendor recommendations from me, or whatever. You can download a digital business card with all contact info (including cell): text swoodruff to 50500. Look forward to seeing many of you in Chicago!

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