TODAY’S NEWS
Pharma’s responses to the disaster in Haiti – good to see.
Novartis investing in “smart pills” – Novartis is ramping up its commitment to personalized medicine with a $24 million investment in Proteus Biomedical, a pioneer of high-tech pills featuring embedded ingestible sensors. Smart pills are a hot technology in the never-ending quest to improve drug delivery in novel, profitable ways…more
Rough week for J&J, with kickback accusations and recalled pills. John Mack over at Pharma Marketing Blog discusses whether J&J’s actions (social media communications and otherwise) were appropriate.
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