Little Pricey Pill: A BusinessWeek slam on the Nexium approach to me-too drug marketing.
Pfizer and the Neurontin marketing fraud: $142M please.
Head-to-head MS drug effectiveness studies coming. This should be interesting.
Video storytelling – Impactiviti’s vendor/partners have just what you need for directing and producing corporate videos. Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for recommendations.
But Are We Communicating? My rant on pharma communications, regulations, and social media.
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