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Impactiviti Daily 032610

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TODAY’S NEWS

Little Pricey Pill: A BusinessWeek slam on the Nexium approach to me-too drug marketing.

Pfizer and the Neurontin marketing fraud: $142M please.

Head-to-head MS drug effectiveness studies coming. This should be interesting.

RECOMMENDED

Video storytelling – Impactiviti’s vendor/partners have just what you need for directing and producing corporate videos.  Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for recommendations.

The latest Impactiviti Connection e-newsletter is up! You can subscribe here.

PLUS

But Are We Communicating? My rant on pharma communications, regulations, and social media.

JUST FOR FUN

Top 100 April Fools Pranks. ‘Cause it’s about that time…

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