Impactiviti Daily 103009

TODAY’S NEWS

FTC says “yes” to Merck-Schering merger.

AstraZeneca’s experimental drug Brilinta may not get along well with aspirin: AstraZeneca Plc is looking into whether greater use of aspirin reduces the effectiveness of its experimental clot-busting medicine Brilinta, which analysts had estimated would bring in $1 billion a year…more Plus, AZ agrees to a $520M fine in Seroquel marketing probe. Ouch.

Medical Marketing and Media agency awards for this year. It was an in-house effort that picked up the Gold Award for Best Integration Program for Large Companies.

Statins and flu: med may be good for more than high cholesterol? – Doctors may have a new treatment for swine flu that’s already on pharmacy shelves — cholesterol-lowering statin drugs like Pfizer’s Lipitor and Zocor. Researchers reported Thursday that people who were already on these drugs when they caught seasonal flu and had to be hospitalized were twice as likely to survive than those not on such medicines…more

RECOMMENDED

Train-the-Trainer. Impactiviti’s partner network includes a wonderful provider who can customize a train-the-trainer program for your department. Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for recommendations.

PLUS

When Statistics have Faces. A reminder of the humanity in everything we do. Also, an amazing animation of how the flu virus infects your body.

JUST FOR FUN

Nov. 3-4 – eyeforpharma’s 4th Annual eCommunication and On-line Marketing Summit, Philadelphia, PA. I’ll be part of a panel on social networking, and live-blogging/Twittering. Here’s a discount code to save $400 off your registration: SPEAK