Just got the Winter issue of Focus magazine (from Society of Pharmaceutical and Biotech Trainers), and was surprised to see that an article I co-wrote a while back with Manny Santiago from Bayer was featured on the cover! This article covers planning for launch training. Actually, this issue of Focus is chock-full of good articles, including a separate one on launch training by good friend John Riggle (Campbell Alliance), and one on measurement and metrics by Greg Sapnar (BMS) and Steven Just (Pedagogue). There are two articles on Simulations/Case Studies as well, another area of great interest to me.
Articles from the Winter edition are not yet up on the SPBT site, so you’ll have to find a hard copy!
Focus continues to get better year after year, under the guidance of Laura Ramos (editor) and Bill Senger (producer).