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Life Sciences Webinars Coming up: March 3 & 4

I’ll be co-sponsoring two informative webinars next week, on important topics for commercial life sciences professionals. Here’s how you can join in!

>>The Solution to our Biggest Influencing Mistake

What is the ONE thing that will increase employee and customer engagement, build trust, and open doors for better outcomes? Find out as I join Jill Donahue with EngageRx, for a discussion of the biggest influencing mistake we make in commercial biopharma – and how we can fix it. This event takes place at noon EST on Thursday, March 3rd. Register for the webinar here.

>>Branding the Training Department

In an upcoming LTEN webinar, Jason Zeman (Director of Sales L&D of Valeant) and I will outline how Valeant’s training department developed a purposeful brand identity, and how that brand shapes the vision, leadership, and practices of the training staff.

You’ll discover how “Developing Value” became a key mantra in the Valeant training brand.

Join us on Friday, March 4th (12:30 EST) as we discuss how branding goes beyond just a logo and a catch phrase, and explain the practical impact of a department identity that demonstrates ongoing value. Register for the webinar here.


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