There’s really only 2 things wrong with the elevator pitch:
- Nobody wants to talk to you in an elevator
- Nobody wants to be pitched
Fortunately, there’s a better way. Let me introduce you to something much more effective: the Memory Dart:
The development of your Memory Dart is featured prominently in my book Clarity Wins. It’s a vital tool for every individual, and every business, in communicating quickly and effectively with others.
So, ditch that elevator pitch. Get even briefer (and better) with your own Memory Dart.