Getting heard and understood – it’s the ultimate business challenge.
But here’s the secret key to success: everyone’s brain is tuned to one radio station: WIIFM (What’s In It For Me). That means we need to speak the language of relevance – quickly.
So how do we break through the noise and get heard? Let’s dip into a vital little piece of practical brain science (acronym: RAS) that will revolutionize the way you communicate from this moment forward.
Nobody ever told you about the Reticular Activating System (RAS) before? Now you’ll never be able to forget it. We have maybe 15-30 seconds to gain attention and demonstrate relevance – or, we become background noise.
Clarity. Brevity. Relevance. That’s how communication gets done.
You can learn more about the RAS in my book, Clarity Wins, which incorporates other key aspects of brain science to help you craft effective, human-ready communications.