Pharma eMarketing

I had the pleasure, this week, of attending the Digital Pharma conference (sponsored by eXL Pharma) in Princeton, NJ. I’ve been to a number of conferences over the past years that did not meet expectations. This one, however, EXCEEDED my expectations.

This conference was about the use of new media (esp. Web 2.0/Social Media) in pharma marketing, a topic near and dear to me.

The speakers, on balance, were solid and knowledgeable. As usual, in a setting like this, there were some who were just spewing platitudes and generalities, but some were quite engaging and well-informed.

I “live-blogged” the conference (first time I’ve done this) and the experiment was a great success – not the the least reason being that it forced me to stay engaged as I uploaded the messages in real-time to the Impactiviti blog. If you’d like a summary of the sessions, you can start with this link to the first one, and then scroll “up” to the various others.

I also was invited to speak on a panel, and showed the attendees how tools such as live-blogging and Twitter were being used (by me and handful of others attending) to interact and share with the “outside world” during the conference.

Some interesting statistics and resources were shared. Here is a list of related links that you might find interesting:

Internet Surpasses Doctors as the Top Source of Health Information (from Manhattan Research).

AstraZeneca digs into the Cause of Non-Adherence

Why Pharma fears Social Networking

Web portals open up pipelines of Information to Consumers

Marc Monseau (of J&J’s corporate blog JNJ BTW) on Healthcare Companies and the Social Web.

More resources–

FREE upcoming webinar: E-Detailing in a Web 2.0 world. Info here.

You may wish to purchase the “Social Media Pharma Marketing” Supplement to Pharma Marketing News. Click here for more details — including a table of contents and link for ordering the pdf file online. If you order it, use the discount code SMM444JM and get $17 knocked off the list price of $29.95!

You may wish to purchase the “ePharma Marketing Special Supplement, Vol. 2 Sec. 1 & 2” Supplement to Pharma Marketing News. Click here for more details — including a table of contents and link for ordering the pdf file online. If you order it, use the discount code sep268 and get $15 knocked off the list price of $29.95!