Pharma Marketing this week

Blogging – according to Fard Johnmar, no longer niche.

The 2008 Patient Adherence Update – chock full of stats, charts, and other good stuff on a very important topic. From MedAd News.

Are free drug samples the last best hope for sales reps? An interesting take from a recent conference (though I have questions about the relative authority of the speakers). From John Mack’s Pharma Marketing blog.

Also from John Mack, Prescriptions and Recession.

Allergan: great marketing, less PhRMA code? What about that Botox marketing…?

On-line video growing in popularity among physicians. From Shwen Gwee.

Marc Monseau (from the J&J blog JNJ BTW) with some thoughts on pharma and social media. From Shwen Gwee.

Various Web 2.0/pharma thoughts and resources from Shwen Gwee.

An interview with Mark Senak, the EyeonFDA blogger.