There’s a huge amount of stuff going on in pharma social media this month. Here’s a distillation of news and resources for your perusal:
> Google’s Sidewiki – now users can leave comments on any site (including yours). Game-changer? Annoyance? What do you think?
> Slideshow – Pharma’s Top 10 Efforts in Social Media
> An interview I gave last week (archived here) on Pharma and Social Media, via BlogTalkRadio. Good for intro’ing your colleagues to the basics, and an encouragement to move forward with low-risk strategies.
> Where are the doctors hanging out? Healthcare Professionals Social Networks (globally) (slideshow). Plus, Sermo Panels Express – you can immediately tap into physician focus groups with this service.
> Prepping for the FDA public forum on Social Media/Web 2.0 in pharma – a series of interesting posts and survey results (ongoing) over at John Mack’s blog.
> 8 Tips to help you own YouTube search results. From Jon Richman‘s Dose of Digital blog. And, from Ogilvy PR, 10 Rules of Using YouTube for Pharma and Healthcare Marketing
> From last week’s PharmaMed conference. A summary by Ellen Hoenig. An iPhone experiment that worked (ever wondered what I look like “live”? – here’s your chance!). The collected Twitterstream for the conference (via CoverItLive).
Craig DeLarge: Reflections on Pharma New Media Adoption. Timely and timeless thoughts.
Coming up in October:
Oct. 19-21 – eXL’s Digital Pharma conference, Bridgewater, NJ. This event will be quite progressive, with more of an informal “unconference” format to maximize interaction. I’ll be co-leading a pre-conference workshop on the 19th on social media, and live-blogging/Twittering. Here’s a discount code for 15% your registration: P615WOO
PLUS – My fall conference schedule (updated)
Subscribe to the Impactiviti blog via e-mail (which will bring you Impactiviti Daily – a brief of the day’s top pharma news)
Sign up for the Impactiviti Connection twice-monthly e-newsletter (see sample)
SocialRx – page with resources and links for pharma professionals interested in social media (plus free e-book!)
PharmaCentral – a portal for easily viewing what’s new with pharma blogs and news.
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