Post-conference review x2

I enjoyed the opportunity to talk to John Mack at the recent eyeforpharma conference on Sales Effectiveness and eMarketing – John runs the popular Pharma Marketing Blog, and publishes the Pharma Marketing News newsletter.

We decided to team up, for the latter publication, and join our impressions of the conference in an article just published (this point-counterpoint article begins on page 15, but enjoy scanning the rest of the newsletter)!

As you might expect from the titles, John writes mainly on marketing themes, and he is not afraid to “take on” issues!