Clarity fuel
Every email has a MVP (Most Valuable Point) which needs to be seen very quickly. That's why you want to take advantage of the most crucial visual real estate in every email message. What is that …
Continue Reading about Location, location, location: Your most valuable piece of email real estate →
The job-quitting numbers are frightening. A whopping 65% of employees said they are looking for a new job, according to PwC's Pulse survey, conducted Aug. 2-6, of 1,007 employees and 752 executives …
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Attention. It's the first thing you have to earn if you're going to communicate effectively. If you're not paying attention, right now, to this blog post...I'm not going to get my ideas across. And …
...is, believe it or not, one of the most successful global corporations on the planet. I'm talking about UPS. Here's why: UPS has over 120,000 moving billboards (trucks and other vehicles) …
Continue Reading about The Greatest Marketing Sinner in the World →
When I graduated from high school, I thought I was going to become an astronomer (actually, before that, I really wanted to be an astronaut, but...bad eyesight). If you know me at all, you know I …
The phrase (the joy of clarity) starting running around in my mind this weekend, and at first, it seemed a bit like a strange conjunction of terms. Then it didn't. It makes perfect sense, …
